:: Kmart General Brand Media ::

This assignment was to develop a general brand piece that can work with multiple product areas at once. This system of banners was also design to be modular so that is can be re-fitted with a specific product area such as electronics or men's clothing.

The "Find your store" functionality did not make it into the final output due to technical limitations. However, while concepting these pieces the benefit of having a store locator available everytime this banner appears is pretty clear.

:: Designed for all standard on-line media banner sizes ::